April 11


06:00 pm - 07:00 pm

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University of Newcastle's Integrated Innovation Network (I2N)


I2N Hub Hunter Street

376 Hunter Street, Newcastle, NSW 2300

Newcastle, NSW, AU, 2300

Liam Scanlan was three weeks into a marine biology degree when he had an idea for a new venture.

He realised being a uni student working limited shifts left him with little money to spend on fashion. And t-shirts being $50-$60 a piece was completely unsustainable. Liam set to work and began scribbling simple designs for men’s t-shirts under the brand Eat Your Water. The brand aims to build awareness of social issues surrounding our oceans.

After the first year, Eat Your Water built an Instagram following of more than 20,000 users and their unique t-shirts were offering customers a far more affordable and appealing product. Now Eat Your Water’s following has grown to more than 45,000 users and the company is shipping t-shirts across the world. Liam has since changed his undergraduate degree to a Bachelor in Business Innovation and Entrepreneurship.

Join us at Startup Stories to hear from local founder Liam Scanlan and his story so far riding the wave of retail entrepreneurship and ocean sustainability.


What is I2N?

The University of Newcastle’s Integrated Innovation Network (I2N) fuels the success of innovators and entrepreneurs to build great businesses by connecting them with community, coaching, customers and capital. We do this through a range of programs across our I2N Hubs at Hunter Street, Williamtown, Muswellbrook and Honeysuckle (opening 2020).

Program Partner

UON is proud to be able to bring this event to you via the NSW State Government’s Boosting Business Innovation Program.


You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.