FOR IMMEDIATE RELEASE – Newcastle and the Hunter are Innovation Ready!

Newcastle Creative Agency Out of the Square launches the ‘Innovation Ready’ series in collaboration with Hunter Innovation Festival.

‘Innovation Ready’, is an Out of the Square (OOTS) self-funded video series and website produced in collaboration with Hunter Innovation Festival. This initiative is part of OOTS’s larger regional capability project, ‘Region Ready’, aimed at showcasing the Hunter’s unique assets, diverse skills, and global innovations across various industries.

‘Innovation Ready’ showcases 15 local businesses renowned for their world class products and services, including Ampcontrol, University of Newcastle, Hedweld, Dantia, HIVIS Group, Australia EV Specialists, Newy Tech People, Hey Zomi, BYKKO, AGL Energy, BlueZone Group, Robotic Systems, Newcastle AI, and Hunter Water. These businesses and their innovations are making a significant impact on the lives of individuals not only within the Hunter, but also nationally and internationally.

Each video episode offers a snapshot into the smarts behind these businesses, highlighting their groundbreaking ideas and their journey towards bettering a brighter future. From cutting-edge technology to world class solutions in healthcare, advanced manufacturing, technology and beyond, each organisation is contributing to the economic development of the region.

“At Out of the Square, we are committed to showcasing and promoting Newcastle and the Hunter, and innovation will play a significant part in the region’s future growth and success” said Marty Adnum, Managing Director at Out of the Square. “With ‘Innovation Ready’, we aim to shed light on the remarkable achievements of businesses based right here in our backyard. Each business is a success story, however when you compile them and see what we produce as a region as a whole it is genuinely phenomenal”.

“The ‘Innovation Ready’ series is a testament to the vibrant entrepreneurial spirit and creativity thriving in the Hunter region. ​​It’s a world class example of a series of world class businesses. A fantastic collaboration exists between Hunter iF and Out of the Square and it has been a pleasure and a privilege to be a part of” said Alex Brennan, Chair of Hunter Innovation Festival.

For more information about ‘Innovation Ready’ and to watch the latest episodes, visit

Image Supplied (L-R) Marty Adnum – Founder & Managing Director, Out of the Square. Alex Brennan – Chair, Hunter Innovation Festival.

For additional Information

Ben Ogden, Out of the Square

Phone – 02 4929 6640 Email –

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